![]() Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account The redesign is only available in limited qualities in an attempt to create buzz for the 125 year-old chocolate bar. Last month, Hershey’s changed the design of its flagship chocolate bar and added emojis. The company has also introduced new products, like Hershey’s Gold, a “caramelized creme” bar with pretzels and peanuts baked inside, and Reese’s Outrageous, a peanut butter chocolate bar with Reese’s candy inside. ![]() ![]() Hershey said last year it was increasing prices and going healthier to drive growth. The pivot from Millennials to using the Reese’s name, a 91-year-old brand, comes at a time when sugar is falling out of favor with consumers. Hershey’s said at the time that the packaging has the “taste-appeal and transparency this group of consumers seeks out in the candy aisle.” In 2016, Hershey’s tapped Millennials to redesign the wrapper because they “covet authenticity and co-creation.” They came up with a black-and-green design with the five ingredients displayed. The Take5 bar is basically a candy-lover's dream. It’s the second time Hershey’s has relaunched the candy in the past three years. The new Reese’s Take5 bars will be sold nationwide beginning mid-summer in three sizes. “With the power of the Reese’s brand and the tastes and textures of Take5, we can wake a sleeping giant whose time has come in the category,” Wilder said. The company said that fans “nearly always” preferred the bar in the new packaging, even though they were exactly the same. It had fans try a candy bar with the old and new packaging. (HSY) conducted a test to see if people liked the candy bar more when the Reese’s name was on it. “We believe marrying Take5’s small but loyal followers with an iconic brand name people know and love, Reese’s, could help the product breakthrough,” Wilder said. ![]() He noted that 62% of US households bought a Reese’s in 2018. Jack Wilder, Reese’s senior brand manager, told CNN Business that the company rebranded the candy bar because Hershey’s wanted to attract new customers beyond its small base. It was very interesting to see the likes and dislikes from our testers in terms of peanut butter, nuts, coconut, crispy rice and other features weed themselves out over the week and a half of testing to provide four candy bars at the end that were all different, but had a lot of the same features.The old Take5 packaging.Butterfinger, Kit-Kat, Hershey), but our testers were told to go into it unbiased with an open mind and did just that. It is impossible to hide what some of the candy bars were due to markings, shape or fillings (ex.Yes, we probably missed a few of your favorite candy bars in our 16 choices, but there are also probably one or two new ones to try in that grouping too.We didn’t do it with milk until the finals and it greatly improved the experience as both a palate cleanser and more importantly, something to wash down the chocolate. The biggest takeaway for this testing is to do it with milk.Any bars with logos on them were scratched out and they were all served on numbered paper plates, with the testers told to select the number that they liked best and write down why. Each bar was unwrapped and cut into little bits, done with extra care to make sure each bite incorporated every feature of the candy. The testing was done over two weeks with anywhere from one matchup (two bars) to three matchups (six bars) per day. The seeding was done at random, though the biggest names like Snickers and Milky Way were put in separate parts of the bracket. We tried to incorporate as many different bars, flavors and features as we could into this taste test, coming up with a base list of about eight popular candy bars and building out from there.
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